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A 5-day campaign

Goal: Build a Houston coffee lover databasse in the matter of 5 days for exclusive loyalty promotions in the area.

Goal of 600 RSVP'S and 1000 members present at the after-party.

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Timeline:

Day 1: Website with RSVP information

Day 2: Social Media Ad Initiation

Day 3: Influencer visit day

Day 4: Publication outreach

 

Day 5: T - Shirt and Banner Design

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Results

1. Over 60% increase in sales the following month.

2. Over 650 members signed up & counting.

3. Over 1000 attendees at the after party.

4. 100% ad campaign success rate

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